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Keyword Elite Review

Keyword Elite Review

Brad Callen has given me early access to Keyword Elite 2. This new version is going to be released this month, August 25th 2009, at 12:00 noon EST.

I have been able to put it to the test and I will talk about my results in this post…

For those of you who don’t know, Keyword Elite 1.0 is one of the most known keyword tool in the Internet Marketing community. It was released several years ago and IMHO it is now quite obsolete. With all the keyword tools available today, mainly the free Google’s Keyword Tool or the excellent paid version of Market Samurai, they really had to release a new version if they wanted to stay on track.

Market Samurai is the software I’m using for my own keyword research. Being totally satisfied with it I was wondering how Keyword Elite 2 would perfom compared to it and why in the world would I change from MS to KE2. I must confess that when I started to test Keyword Elite 2 I was pretty sure that I would keep working with Market Samurai…

Keyword Elite 2: What’s Inside

Some interesting modules have been added to Keyword Elite 2 making it more up to date concerning some of the latest Internet Marketing trends.

Keyword Elite Keyword SurgeThe Keyword Surge Module:

This module is used to create keywords lists. The way it works is you first enter a seed keyword and Keyword Elite will give you a list of related keywords. This is the most basic function that you can find in any keyword tool. However, in Keyword Elite 2 you have the option to use 5 different ways to create those keywords lists:

1. By using the Keyword Elite Engine
2. By using the Google Suggestion Tool

Additionally to giving a seed keyword you also have the option to control how many keywords you want as a result, ranging from 100 to 10,000 (from one single seed keyword).

For my test, with the “aloe vera” seed keyword, the number of generated keywords is much higher than what I got with Market Samurai. I paused after about 15 seconds and got 815 related keywords while Market Samurai gave me “only” 468.

But wait, this doesn’t mean that it’s better yet. A huge number of keywords doesn’t mean anything if the keywords are low quality or not related enough to the seed keyword.

After a quick look at the results I was surprised to see keywords with high search volumes that Market Samurai didn’t return. For example Keyword Elite returned me this intriguing keyword: “succulent plants”. At first I didn’t know if that was targeted or not, so I made a quick search on google for succulent plants and found that the aloe vera is actually categorized in the succulent plants family. This keyword is searched for more than 6,000 times per month so this is a key keyword to know if you’re creating content pages related to the Aloe Vera plant.

Some of the keywords that Keyword Elite 2 returned are quite untargeted or completely unrelated but the majority of the keywords I got are of excellent quality and were not returned by Market Samurai.

I was very surprised and impressed.

This module has also some other cool features. For example you can automatically surround the keywords with quotes or brackets if you want to use them in an adwords campaign. Or you can append or prepend any text you want to the keywords, so you could add for example “in chicago” at the end of all your keywords. You can also setup a list of characters to remove from the keywords and define a list of positive and negative keywords. So if you don’t want to get any data about aloe vesta, just put the word “vesta” into the negative keywords list or if you only want the keywords containing “vesta” put this word into the positive keywords lists.

Like in Keyword Elite 1 you can then select the keywords you want and send them to one of the other modules to extract more specific information.

You can also automatically create adsense content pages for all the selected keywords. Keyword Elite 2 like the 1st version will search for related articles on the internet and create the HTML pages for you. You can use your own template or any of the existing ones.

The Market Research Sleuth Module:

The name of this module is not very explicit. It’s not market research as I call it myself. Instead this module allows you to get information about the PPC advertisers bidding on your selected keywords. You will be able to see for the 3 main PPC engines (Google Adwords, Yahoo Search Marketing and MSN AdCenter):

• How many advertisers are bidding on your selected keywords as well as their ads and website URLs.
• The average cost per click
• The estimated number of clicks on the #1 ad.
• The estimated number of clicks on the #1 organic listing.
• As well as some other information like the number of results of competing websites etc…

I have only extracted the information from Google Adwords and not from Yahoo Search Marketing or MSN AdCenter.

Thanks to this module you can find out if other advertisers are spending money for your selected keywords and if the competition is not too fierce.

Don’t be fooled though, I said “light version” but actually this module is very powerful and will allow you to uncover profitable Adwords campaigns in a flash.

There are several reasons to this and the main one being that your adwords account is assigned a quality score. This account quality score has an influence on your overall bid prices. The higher your quality score the lower you will pay for top positions. These advertisers that you are spying probably have high quality score accounts, and if your account is new or if you have never created optimized adwords campaigns there are high chances (close to 100%) that your account quality score is low.

So you will have to pay higher and maybe you won’t be able to turn a profit.

Let me show you how it works… First you enter the keyword you want to spy.

Now while I was playing with this module I found that Keyword Elite 2 was not able, pretty often, to extract the keywords list an advertiser was bidding on.

Here is the message I often get: “Cannot find more keywords”

I don’t really know if this is because I’m using a Beta version of Keyword Elite 2 or if it is because the keywords database on their server is small. If this is a database issue, this will get better with time as the database grows. If this is because I’m using a Beta version then you will get better results than me as soon as you start using the software.

This module is very useful for article marketers or content writers. It allows you to find the keywords that are searched a lot and that are not competitive, keywords for which you can easily rank for on Google, Yahoo and Bing (MSN).

Here is how it works… First enter a keyword or a list of keywords, you can also send a list of keywords from the Keyword Surge module to this one. Then select which search engines you want to check and click on start.

The information you get from this module is pure gold for bum marketers because you can very quickly and easily find the keyword phrases with high search volume and low competition.

The Adwords Competition Sniper Module:

First you give a name to your project, I have called mine “Aloe Vesta” in regards to the keyword I found within the Keyword Surge module.

After pressing OK Keyword Elite 2 shows you this screen where you can add new keywords or remove some of them.

Just click on the save button and you’re ready to spy on those websites! Here is the main screen you will see after setting up your project.

On the right column you can see for how much days those different advertisers have been bidding on the specified keywords (from the day you started the project). The theory behind this is that if someone is paying for a specific keyword long enough he’s probably making money with this keyword. It’s not always the case though.

Many advertisers don’t track to the keyword level so their overall campaign is profitable but they don’t know which keywords are bringing them the sales (and which ones are just waste of money).

IMHO for PPC advertisers, this module is simply the most powerful module of Keyword Elite 2. Even more than the Adwords Time Machine module.

The Site Targeter allows you to find high traffic websites displaying adsense ads in any niche of your choice.

Why would you want to find adsense websites you might ask?

Let’s say that you want to create an adwords campaign to sell some “aloe vesta” related products (I’m glad I found this keyword above )

This is the standard way of using Adwords.

Let’s have a look at the process by using the Advanced Google Site Targeter module of Keyword Elite 2.

First you have to enter the list of keywords you want to target and some options.

Now Keyword Elite is going to search wich websites are ranked for this keyword and check on all of these websites if they are displaying adsense ads.

Before showing you the screen results, let me explain you how the searchers are going to find you.

• They are going to google and type a keyword they want information for, in our example: aloe vesta
• The searcher doesn’t click on any ad, instead he clicks on one of the free listings that seems relevant to what he is looking for… (just so you know, on average the 10 websites on the organic (free) listing are getting 75% of the traffic while all the PPC ads only get 25% of the traffic.
• The searcher clicks on your ad and is redirected to your website. If he follows your recommendation you make a sale or you get a new subscriber to your mailing list.

If you click on the URLs the pages open in your browser. Here is how those 2 pages look like (I have circled in red the adsense blocks).

If I was creating this campaign myself I would target the first website (drugs.com) and NOT the second one (NexTag.com). If you look where the adsense ads are placed on those 2 websites you will understand why.

Another extremely powerful module that doesn’t have any equivalent on the market.

This module has been designed with product vendors in mind but I have found a sneaky way to use it with affiliate marketing, so even if you don’t have any product of your own you will still be able to make money with this module… My technique is actually very sneaky but perfectly legal and 100% ethical

Before talking about my technique let me explain you what this module is used for.

The example Mike Filsaime gave to explain what it is all about was about Pepsi and Coca Cola. Those 2 companies DO NOT have their own stores but they make a lot of money and are 2 of the most known companies in the world. How do they do that? By integrating their products into other business sales funels. You get their products in hotels, bars, restaurants, vending machines, at the cinema etc…

Ok, that’s a good thing that this marketer builds a list but he is wasting the space 100% of his subscribers will see. This marketer could make some serious profits just by adding an offer to this page. Actually a lot of marketers are not aware of this fact, but this real estate is much more valuable than any other space on their website. It is valuable because the people who see it are highly targeted visitors, no doubt about this because they just signed up!

The JV Diamond Miner module helps you to find those mailing lists where you can potentially integrate your product offer.

The CPA Magnet Module:

Just by entering a keyword you can get the list of the highest paying related offers.

Keyword Elite searches on about 40 CPA and Affiliate Networks and has access to about 13,000 offers. You can sort them by lead payout or by commission percentage.

You get to see everything from within Keyword Elite so you don’t have to register on 40 networks to find the best offer. Here is how it looks like.

By clicking on the URLs you access the registration pages of the different networks.

If you click on one of the descriptions a window pops up showing you the details of the offer.

This is a great time saver and it really allows you to find the highest paying offers in your industry. Some offers you would have maybe never heard about.

Conclusion

The different modules make it one of the most powerful research software available on the market, if not the most powerful one.

At $197 though, Keyword Elite 2 is clearly not accessible to everyone.

That’s 60 days exactly… If at any time, for any reason at all, you decide you want your money back, just send them an email and they will process a full refund, no questions asked, no hard feelings, stay friends style.

>> Click Here for more Information about Keyword Elite <<

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